This is my first post on copywriting.
I am crazy on copywriting and have been devouring the materials and books from many different top copywriters in the world like Jo Han Mok, Joe Vitale, Jeff Paul, Joe Sugarman, Dan Kennedy, Ted Nicholas, Peter Sun, Dan Lok, Bryan Kumar...and those that have passed away like Robert Collier, Claude C Hopkins, Joe Karbo, John Caples and lately Gary Halbert.
He has passed away on the 8th April 2007. It shock me and i have been an admirer of Gary copywriting work for a long long time.
However, you can still visit his treasured newsletter at http://www.thegaryhalbertletter.com/.
In the next few post, i will share with you on my philosophy on Copywriting. But just to give you a glimpse of what to come... if you were to ask what is copywriting in one sentense, i would say:
"Copywriting is a dialogue with your prospects with an outpouring of your emotion to them in order that they take action to do just one thing that you want them to do"
Sunday, April 15, 2007
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