Monday, October 29, 2007

Jo Han Mok & Matt Bacak's Internet Money On Demand System

On the 30th Oct 2007, Jo Han and Matt will be sharing with us a Internet Money on Demand System ( a ATM system where you can draw money as and when you WANT)

Sound unbelivable... i know. ( i has already paid the $19.95 to join the conf call)

Why do i do that?

Just one thing in the sales letter entice me to put my money down to join this hype-up conf call.

If you visit their sales page and scroll down to the bottom of the johnson box where the "Jo Han & Matt" video is, you will see this:

Here's what you don't need to get started with our system:

...you don't need to build a large mailing list!
...you don't need a high-traffic website!
...you don't need to be a well known expert!
...you don't need to have an advertising budget!

On first don't need stuff is that bullet that captivate me and make me want to find out what is this Internet Money-on-demand system where i do not need a large mailing list to succeed.

Come' on. Every Internet Marketers know that we need a large and active mailing list in our Arsenal to succeed online.

As a copywriter, i also like to study his sales copy at http://www.internetmoneyondemand.com/

The headline is awesome. This is the headline "Engineer MASSIVE Cash Windfalls As Fast As Humanly Possible… And Without Limit?"

This is a "give you what you want" type of headline.

Most Internet marketers want to generate MASSIVE cash windfalls as fast as posibble but do not know how.( even after purchasing all those ebooks which turn into digital dust and coaching session from Gurus...)

Jo Han and Matt meet all Internet Marketer in the mind at the headline by pressing the right emotional button.

Let's look at the subheadline. Here's it goes "With Machine-like Repeatability And Formulaic Certainty?
It's Certainly Not Your Fault If You Can't..."

The subheadline telegraph to us that a system will be revealed to you ( some sort of sure-fire money making system). This can be consider as a form of guarantee to us that the system do work. Next the "not your fault..." part bring Jo Han & Matt from superhero status to someone who understand those so call Internet marketers who have not been seeing result in their bank account.

This "not your fault..." message also reveal something very intriguing that Jo Han and Matt will going to show us... some sort of "missing link" that we can possibly propel Internet marketers to build them own Internet ATM machine.

From what i see, this are good headline and subheadline. I will swipe from them in my future copywriting assignment.

My the important quesitons are:
1) Will Jo Han & Matt do an upsell during the conf call? (normally they will not do that for a paid teleseminar. They only do it for Free teleseminar. Having said that, we know that marketers are alway selling. Let's see)
2) What exactly is this Internet Money demand system that do not required a large list? (even if you are selling other people product, you still need a large & active list to be successful)

After i have attend the teleseminar, i will reveal more of it here....

Watch this space.

Sunday, October 28, 2007

Give Them The Recognition!!!

Yes, give your readers the recognition.

Generally, people want others to praise them even if they denied it.

We feel good when people praise us. As i have read a quote somewhere that said "People will work for a job, but they will die for a ribbon"

Yes, they will die for recognition and praise.

Inside all of us, we want to feel that we have done the right thing, make the right decision.

So how do we leverage on this?

Simply give the recognition to your readers or customers.

For example, when your readers scroll down the sales copy, let them know that they are making the right decision to read on.

Or when your customer have just make a purchase from you, congradulate him for making the right decision.

You see... people can never have enough of praise and recognition, just like they can never have enough of money.

What will it cost you to give them praise and recognition. Nothing.

Sometime, you may want to share some secret with your readers or customers to make them know that they are important enough to justify for these insider secrets to be reveal to them. This will definately make them feel very good indeed.

Or sometime, you may want to give them a gift to thank them for being your loyal customers.

However, please be sincere in showering your praise. Do it if you mean it from your heart.

Write from your heart and you will never go wrong.

Tuesday, October 9, 2007

People Don't Listen To You Unless They Know You Care

This is the basic of copywriting.

People will not read your sales letter unless they know you care for them.

You need to write in such a way that your readers feel that you write with their best interest at heart.

That's why you need to be sincere in your communication with them. People can sense your sincerity, you know.

Always strike for a WIN/WIN relationship with your prospect.

If you have a valuable product that you think will benefit your readers, then let them know. It is YOUR JOB to market well to them so that they can purchase your product to enrich their life.

You own it to yourself to make that money for food to your family, salary to your employeees etc.

You also own it to your readers to convince them to see the value in your product and buy it, comsume it and enrich their life or advance their goals.

You see...

If you are not a good marketer or copywriter, you are ripping not only yourself off. You are ripping others off as well.

So as an internet marketer, you need to learn to be a master marketer, superb salesman and copywriter.

There is no better way to further your education on copywriting than to learn it from a retired muti-millionaire who has make all his money from Internet marketing.

Check him out at http://www.effectivesalesletter.com

This special report will reveal to you one of the critical mastake that most internet marketers make... they focus too much on the wrong thing. Go check it out and decide for yourself if you make the same mistake as well.