Watch Jo Han Mok's Live - Sales Letter Critique

Watch Jo Han Mok critiques sales letter. He will talk about headline and what constitute good headline.




If you enjoy this video, you will probably discover more Internet Marketing gimmicks from Jo Han Mok at

>>>> http://www.crackingtheinternetmillionairecode.com

Take just short 3 minutes and you will realize how much more you can learn from Jo Han Mok on internet marketing.

Crack your own internet maillionaire code?

Now you have a choice, with Jo Han Mok help.

Where Should You Place Your Google Ads?

I have just read one of the article written by myself at articledashboard at http://tinyurl.com/2vb8rq.

What amaze me is how articledashboard strategically place the ADsense Advertisement.

See Below:















You probably have already realized that the Ads is place after a question in my article.

The Ads start after i ask the quesion: "What is 'The Pattern Of Self-Made Millionaire'? Let's find out more…."

Don't you think this is sneaky way of putting your Ads. Ads Positioning wise, this is simply awesome.

Just wonder what is the click trhough rate for the Ads here.

Psychological, the Ads placement will drive people to click more readily than where the Ads are place at other part of the article.

So, this is a lesson on where you can place your Ads for maximum click through.

How To Surmount The Constraints Of Email Marketing

This is an article from Internet Marketing Guru's Jo Han Mok on email marketing. Understand this... email marketing is part of copywriting. Most people don't buy from you the first time when they read your sales letter for the first time. You need to capture their email and sent them messages to warm them up and train them to be receptive to your "call to action (sales)" at a later stage.

Do this right, you can practically smell a influx of quick cashes pouring in...

Here is his article with my comments in between.

Email marketing is the revolutionary way of selling ideas or products to clients through the use of emails. It took then place of snail mailing or sending product information through the post office.

Email marketing is now widely used by internet marketers, not only for product information but to acquire as well as maintain their clients. Others use email marketing to keep important information about their clients and use these to profile them as to their wants and interests.

To say the least, email marketing has become a very useful tool as it is not only efficient but also cost effective. Imagine the time it would take and the cost involved in sending thousands of letters just to announce your product to prospective clients. With email marketing, you can send any information, at any time and with the least cost.

My comment
==========
>>> People don't buy from you the first time. You need to warm them up by building a relationship with them through email marketing. This way, not only will they buy your product, they could possibly buy your other products or products that you recommend in the future. Nice idea. :-)


However, despite the advantages offered by email marketing, majority of those who are using the strategy to market their products are faced with some difficulties identified with email marketing.

If you come across a website asking you to sign up for a free newsletter or free recipes, would you sign up and reveal your email? A recent survey revealed that 83 people out of 100 would not reveal their email, for fear of safety issues.
This is one among the many constraints faced by email marketers. How can they encourage prospective clients to sign up and reveal their email addresses when the clients are hesitant to reveal their emails for fear that it will be used for the wrong reasons?

Other prospective clients do not wish to reveal their emails for fear of receiving spam or unsolicited emails. This is a valid fear because most often spam messages crowd out emails more than the important messages. Most email accounts are cancelled by the site administrators because they have reached their maximum amount of messages, no thanks to spam.
Make sure you avoid these pitfalls in email marketing by committing to keeping your prospective clients' email addresses safe.

So how will you encourage prospective clients to sign up for your newsletters despite their fear of being bombarded with useless and irritating emails? For one, dangle something that would make them drool. If your target clients are female members of the spending public, then look for topics that are close to their hearts and which would make them sign up and reveal their addresses despite their fear.

One strategy is by offering them topics that will be very useful to them like free recipes, household tips, lifestyle articles, beauty and fashion-there are lots of topics that would interest this lot. For the male clients, why not dangle topics on racing, motoring, all about cars, or how about beautiful women?

By featuring interesting an d useful topics on your newsletters, your clients will look forward in receiving emails from you rather than dread the though of being bombarded with useful emails. Ask your prospective clients what their interests are so you would know what topics will be useful for them. Remember, knowing your market is already an edge in the competitive world of email marketing.

But offering prospective clients with informative and interesting topics is not enough. You should emphasize that your site commits to the protection of their privacy. How can you conduct effective email marketing when your prospective clients would not even sign up and reveal their email accounts for far of being hounded by spam?

My comment
==========
>>> You can put up five bullets in your opt-in page to entice them to sign up. How? Do you know that "Curiosity kills a Cat". Threat them like a Cat! Kill them with curiosity in your bullet. If you tease them enough in the bullets of your opt-in page, they will giveaway their name and email. For reference on how to write an sizzling awesome bullets, take a look at http://www.crackingtheinternetmillionairecode.com

Be affront with your future subscribers. You have to understand their fear of not getting the privacy they deserve and assuage this fear by confirming that your company adheres to email best practices and that you do not sell email addresses and that their accounts would only be used for the very purpose they intended in signing up.

Despite the efforts of legitimate organizations to protect their clients from spam, unwanted email messages continue to flood email accounts and this is becoming the number one problem of email marketing. How can your clients read through your emails when they have to wade through numerous spam emails? Others just delete all the messages at one time, including the informative newsletters you send them.

The other constraints faced by email marketers are mostly related to their individual methods and styles of sending newsletters. These involve informative versus uninformative articles, problems with auto responders, best time to send emails, and other constraints that are best addressed by the email marketer. Whatever, these constraints are, they can definitely be solved with a proper review of one's email marketing strategies.

Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com

Jo Han Mok & Matt Bacak's Internet Money On Demand System

On the 30th Oct 2007, Jo Han and Matt will be sharing with us a Internet Money on Demand System ( a ATM system where you can draw money as and when you WANT)

Sound unbelivable... i know. ( i has already paid the $19.95 to join the conf call)

Why do i do that?

Just one thing in the sales letter entice me to put my money down to join this hype-up conf call.

If you visit their sales page and scroll down to the bottom of the johnson box where the "Jo Han & Matt" video is, you will see this:

Here's what you don't need to get started with our system:

...you don't need to build a large mailing list!
...you don't need a high-traffic website!
...you don't need to be a well known expert!
...you don't need to have an advertising budget!

On first don't need stuff is that bullet that captivate me and make me want to find out what is this Internet Money-on-demand system where i do not need a large mailing list to succeed.

Come' on. Every Internet Marketers know that we need a large and active mailing list in our Arsenal to succeed online.

As a copywriter, i also like to study his sales copy at http://www.internetmoneyondemand.com/

The headline is awesome. This is the headline "Engineer MASSIVE Cash Windfalls As Fast As Humanly Possible… And Without Limit?"

This is a "give you what you want" type of headline.

Most Internet marketers want to generate MASSIVE cash windfalls as fast as posibble but do not know how.( even after purchasing all those ebooks which turn into digital dust and coaching session from Gurus...)

Jo Han and Matt meet all Internet Marketer in the mind at the headline by pressing the right emotional button.

Let's look at the subheadline. Here's it goes "With Machine-like Repeatability And Formulaic Certainty?
It's Certainly Not Your Fault If You Can't..."

The subheadline telegraph to us that a system will be revealed to you ( some sort of sure-fire money making system). This can be consider as a form of guarantee to us that the system do work. Next the "not your fault..." part bring Jo Han & Matt from superhero status to someone who understand those so call Internet marketers who have not been seeing result in their bank account.

This "not your fault..." message also reveal something very intriguing that Jo Han and Matt will going to show us... some sort of "missing link" that we can possibly propel Internet marketers to build them own Internet ATM machine.

From what i see, this are good headline and subheadline. I will swipe from them in my future copywriting assignment.

My the important quesitons are:
1) Will Jo Han & Matt do an upsell during the conf call? (normally they will not do that for a paid teleseminar. They only do it for Free teleseminar. Having said that, we know that marketers are alway selling. Let's see)
2) What exactly is this Internet Money demand system that do not required a large list? (even if you are selling other people product, you still need a large & active list to be successful)

After i have attend the teleseminar, i will reveal more of it here....

Watch this space.

Give Them The Recognition!!!

Yes, give your readers the recognition.

Generally, people want others to praise them even if they denied it.

We feel good when people praise us. As i have read a quote somewhere that said "People will work for a job, but they will die for a ribbon"

Yes, they will die for recognition and praise.

Inside all of us, we want to feel that we have done the right thing, make the right decision.

So how do we leverage on this?

Simply give the recognition to your readers or customers.

For example, when your readers scroll down the sales copy, let them know that they are making the right decision to read on.

Or when your customer have just make a purchase from you, congradulate him for making the right decision.

You see... people can never have enough of praise and recognition, just like they can never have enough of money.

What will it cost you to give them praise and recognition. Nothing.

Sometime, you may want to share some secret with your readers or customers to make them know that they are important enough to justify for these insider secrets to be reveal to them. This will definately make them feel very good indeed.

Or sometime, you may want to give them a gift to thank them for being your loyal customers.

However, please be sincere in showering your praise. Do it if you mean it from your heart.

Write from your heart and you will never go wrong.

People Don't Listen To You Unless They Know You Care

This is the basic of copywriting.

People will not read your sales letter unless they know you care for them.

You need to write in such a way that your readers feel that you write with their best interest at heart.

That's why you need to be sincere in your communication with them. People can sense your sincerity, you know.

Always strike for a WIN/WIN relationship with your prospect.

If you have a valuable product that you think will benefit your readers, then let them know. It is YOUR JOB to market well to them so that they can purchase your product to enrich their life.

You own it to yourself to make that money for food to your family, salary to your employeees etc.

You also own it to your readers to convince them to see the value in your product and buy it, comsume it and enrich their life or advance their goals.

You see...

If you are not a good marketer or copywriter, you are ripping not only yourself off. You are ripping others off as well.

So as an internet marketer, you need to learn to be a master marketer, superb salesman and copywriter.

There is no better way to further your education on copywriting than to learn it from a retired muti-millionaire who has make all his money from Internet marketing.

Check him out at http://www.effectivesalesletter.com

This special report will reveal to you one of the critical mastake that most internet marketers make... they focus too much on the wrong thing. Go check it out and decide for yourself if you make the same mistake as well.

3 ‘Must Have’ Components Of A Killer Sales Copy

Everyone knows that writing an effective sales copy is the most important aspect of your marketing campaign.

What is an effective sales copy?

Let me explain it with an illustration of two examples.

Example #1: 1000 people has read your sales copy and 30 people respond to your ‘call-to-action’ and buy from you, then you have a conversion rate of 3%.

Example #2: 1000 people has read your sales copy and 300 people buy from you. Essentially, you have a conversion rate of 30%.

The sales copy in example #2 is more effective than the sales copy in example #1.

With the same number of readers reading your sales copy, an effective sales copy will have the power to influence and persuade more people buy from you.

Effective sales letter translate to more sales for your business.

Therefore, if you are marketing online or offline, you must learn to master this essential skill of writing effective sales copy.

Quoting from the late ‘Prince of print’ Gary Halbert: “The most valuable skill you can have in today’s world… if you want to become independently wealthy…is the ability to write a great sales letter.”

As a copywriter myself, I have read through many sales letters. I have discovered that all converting sales letters have this three essential components. They are:


1) Killer Headline

If you are a copywriter, you will probably come across “AIDA”. AIDA stands for Attention, Interest, Desire and Action. AIDA is used as a simple formula to guide copywriter to write compelling sales copy.

First in the list of AIDA is to attract ‘Attention’. If you do not have a headline that can capture your reader attention and move them to read on to the rest of the sales copy, then you will probably loss a lot of sales.

Let face it. Each of us are bombarded with thousand of advertising messages everyone. No one will care to look at your sales copy if the sales copy cannot capture them in the headline. You do not need me to tell you that the headline is always the first thing that people read in your sales copy most of the time.

Additionally, people are concern with their daily problem and to-do-list. Who cares about your sales copy? If you cannot write a headline that capture attention, you would probably loss more than 80% of sales.


2) Personalization

If you are walking down the street and some yell “Hi there!”, will you more likely to respond to them than when he call you by your name?

I am sure the later will probably make you turn around.

Similarly, you should write in a personal way. In other word, write the way you talk with a friend.

When you write the way you talk with a friend, your readers will be more responsive than when you walk in a formalized business way.

Remember the “Hi there” example? When I call you by your name, you will more like to respond than when I yell “Hi there’.

If you want your readers to be more responsive to what you want them to do in your sales copy, then learn to write the way you talk.




3) Scarcity & Call To Action

You catch your reader attention in your headline and you get them to be responsive to your call-to-action by writing the way you talk, what next?

It is obvious that at this stage, you should call them to take action (whatever action you craft your sales letter to accomplice, be it to buy from you or to give them your name and email address).

But what can motivate them to take action and more importantly, to do the single thing that you ask them to do in your sales copy?

One of the psychological trigger that you can use is ‘scarcity’.

Tell them that if they don’t act now, the offer will not be available anymore once the 500 copies are sold out or three days later. The condition for the scarcity is up to your creativity as long as you can get them to take action now.


I would coin this simple formula of writing effective sales Letter as KPSC. KPSC stands for “Killer Headline, Personalization, Scarcity & Call To Action”

Use this simple formula to guide you to write effective, compelling and sizzling sales copy.

Here are some good resources where you can read Sales letter written by copywriting guru Jo Han Mok. Read them and see if you can identify the three components of a killer sales copy in his sales letter. You be your own judge!

http://crackingtheinternetmillionairecode.com/recommends/internetmillionairecode

http://crackingtheinternetmillionairecode.com/recommends/InsidetheInternetMillionaireMind

http://effectivesalesletter.com/recommends/WarpSpeedIncome

http://effectivesalesletter.com/recommends/PillGates

7 Ways To Copywriting Successful Order Form

You can write very persuasive sales letter, but if you order form does not get your prospect to take action to buy from you, then every marketing effort of your sales copy failed.

It’s simple. Nothing happen until a sales take place.

At the core of direct response marketing, you want to track every marketing effort that you do.

In the case of writing a sales copy, you want to track how many readers buy your product, or technically, we call it the conversion rate.

The order form in your sales copy constitutes a very important role in getting you the sales.

You see, it is at the order form in your sales copy that your prospect decides if he/she is to pull out the credit card to make the purchase.

Here are 7 ways to writing successful order form.

1) Have a Headline to reassure your prospect that he/she is making a smart buying decision.

This is important. Just like you have a headline at the start of your sales copy, you need to have a headline at the start of your order form.

Why is it so?

Some prospects skip reader the sales copy and scroll right down to the order form to see what the heck you are offering them.

Use a headline to capture their attention and reassure them that they are right to read about it and place an order.

You see, people need assurance make a purchase. Give them the assurance in the headline and increase your sales.

Here is an example of an order form headline:

“Congratulation! You Are About To Access To A Rare, Hard To Find And Out-Of-Print Century Old Secret That Not One in A Millions Know.”




2) Have a checkbox to facilitate commitment and consistency psychological influence on your prospect

When people are committed to a cause, they are usually consistent in their action to follow through with what they have committed.

What can you do with a checkbox?

Yes, you simply check on it.

Whether the prospect does in physically (by moving the mouse and click on the checkbox) or he/she does it in his mind, either way, a commitment is make to buy your product.

This way, it makes it easier for him/her to make a consistency purchase.

3) Speak in your prospect inner voice to influence buying trance

During this time, at the order form, your prospect is struggling with a conflicting voice (the subconscious mind dialoguing with the conscious mind).

There is an internal dialogue in your prospect mind. You can influence that dialogue in your fervor by flashing a message that is spoken in the prospect inner voice just next to the checkbox.

Here is an example: “Yes Yew Heng, Give Me Access To Your Copywriting Empire Right Now!”

This strengthens your buying message from your prospect’s subconscious mind to his conscious mind, thus influencing him to a buying trance.

4) Summary of what the prospect will stand to benefit from the purchase

Generally, it makes sense to have a summary of what the prospect will get from the purchase in the order form.

This way, the skimmer ( those who scan through your sales copy quickly), will get a chance to make a quick buying decision, without scrolling up and down the sales copy to find out what is the deal.

If you make life easy for them, they will place more money in your pocket.


5) Display the product pictures on your order form

As the Chinese say “A picture speaks a thousand words.”

If you have amazing picture of your products in the order form, it increases the perceived value of what the prospect will get from the purchase.

This increases their appetite to make the purchase now, which is important as this is the job of your order form.

6) Highlight the guarantee that is being offer

In this age of uncertainty, especially when you are marketing online, having a guarantee is imperative to you making more sales.

Since a guarantee is so important, why not just highlight it in your order form. This will ease your prospect and make him/her to make a buying decision easier.


7) Have a persuasive “call to action” message at the end of the order form

At the end of your order form, you need to kick the ass of your prospect to make a buying decision now.

Some people are simply poor decision maker. They need you to command them to make the purchase you. They need a leader.

Tell them in the face “Make your best ever decision to get your hand on the copywriting system now or the price will soon go up.”

Incorporate scarcity and urgency in your message to get them to act.

You should also enclose your order form in a Johnson box. Normally, people are attracted to the information within a Johnson box.

This is what you want. You want your prospect to be attracted and focus on your order form.

You can definitely up your sales if you polish up your order form in your sales copy.

4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II

Mistake # 3

One of the deadliest sin any copywriter commit is that they fall in love with the wrong thing.

Instead of falling in love with your prospect or customer, they fall in love with the product.

In their sales letter, they write some much about the product features.

It is not wrong to describe the product features in your sales copy. However, you need to understand that this is a PEOPLE business.

You are writing to a person, not a robot. You need to write in a way that brings out the aroma of your product that will appeal to your prospect.

Your messages in print must intrigue them enough to make them want to buy your product.

To overcome this obstacle, you can visualize yourself as your prospect or customer. Picture yourself in their position.

What are you thinking of now?

What do you really want?

Put those answers in print and your sales copy will connect with your prospect like a human magnet.

Mistake # 4

Again mistake # 4 is really related to mistake # 3.

Now instead of falling in love with the product, this time, the copywriter falls in love with themselves.

Have you ever sell sale copy that is very much self-centric?

The copywriter uses a lot of the word “I” or “We” instead of the word “You”

Why is it so?

Simply because they are so self focus that they talk more about themselves than to cater to the needs of their precious prospect or customer.

This is also the mistake make in institutional advertising. They write too much about themselves.

Here is an example of how institutional advertiser writes their sales copy “We are a top notch company established since 1813 with more than a century of history. We have more than 10,000 employee and we are in this business for over 100 years old…..”

Do you know what going on inside the head of the prospect?

Two words surfaced up to the top of the head: “WHO CARE!”

Instead you should construct sentences like: “You are able to discover…..”, “You have make the right decision to visit this webpage….”

In summary, these are the four mistakes most internet marketers made in writing the sale letter:

1) Headline does not catch the prospect attention (worst still, some sales letter don’t even have a headline.This is amazing, but it is true. )
2) The sales letter telegraphs a high level of desperation for the prospect money.
3) They write too much about their product in the sales copy. They fall in love with their product.
4) They fall in love with themselves. They write so much about themselves that they ignore the prospects reading the sales copy. The messages in the sales copy is not engaging to the prospect.

As I said, “Failure Leaves Traces”. Learn from other people mistake and you can short-cut your success in a writing a sizzling hot sales copy.

Whatever mistakes that you learn here that internet marketer made in writing a sales letter, do the opposite and you are on the springboard to quirkier success in copywriting and internet marketing.

Be Bold, Be Opionated

This should be the way you write your sales copy.

You want to slap people upside to head to get their attention so that you can present something useful to them.

Some will love you for that while other will hate you.

Heck, do you care?

Understand this...

Good marketing is offensive.

As long as you make the money from those that love you again and again, then you can be very very rich indeed.

Let's face it. Not everyone will like you even if you are a Mr Nice guy.

Look at the Rich Jerk.

He is selling his products like crazy by highlighting the fact that most of you are poor and that he is filthy rich.

In order to be rich like him, you should buy his wealth creation product.

And he telegraph the fact that he did not need your money any way, that you are doing yourself a favour by buying his product.

Talk about offensive marketing.... watch this video to see how "Jerky" the rich Jerk is.


Though he talk and market like a real jerk, still many people buy from him.

Why?

People wish they could be as outspoken as the rich jerk, that direct, that blunt. They cry for freshness in their lives.

The world is filled with people who are crying for leadership and direction.

They want to be told what to do even though they act as though they are not.

You can be opionated and controversial in your own way, maybe not the rich jerk way.

People will respect you for being that straightforward, non-sugarcoating approach.

When you write a sales copy, speak what you want from the heart. Be yourself.

This way, your sales copy will contain a personality favouring, truly yours.

People will sense it.

Remember, you are in a people business, writing to a person via the Internet as a medium.

You need to speak the way your talk and be yourself.

This will help to differentiate yourself from other copywriters.

Have you read John Kennedy "No Bullshit" series of sales and marketing books?

Here is your "No Bullshit To Copywriting" education.

4 Fatal Mistakes Most Internet Marketers Made In Copywriting - Mistake #1

The digit '4' is very significance in the Chinese language. The digit '4' in Chinese signifies "death". It is the culture of the Chinese to avoid any number that have the digit '4' in them.

Here is first of the '4' Fatal Mistakes that most internet marketers made when writing a sale copy. Fatal Mistake #2, #3 and # 4 will follow in subsequent post.

To commit this mistakes is suicidal to your internet marketing business or any business for that matter.

As Armond Morin, the internet marketing guru said: "Success leaves traces".

I can also tell you "Failure leaves traces".

If you know what causes a business to fail, then you can learn from them (not to adore them, but to avoid them )

Here is the Mistake #1 and #2 made by most internet marketers in writing a sales copy. Mistake #2 and #3 will comes in the next series of the article "4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II"

Mistake #1

The headline does not graph the attention of the prospects.

As Elmer Wheeler, author of the classic "Tested Sentences That Sell" used to say "Do not Write, Telegraph"

He says the first 10 ten words are more important the next 10,000 words. In fact, if your 10 words are not the right words, then you don't have the chance to use the next 10,000. Your customer will walk away physically if he did not flow with you mentally.

You must write a headline that grape them by the throat and make them focus their attention on your sales letter.

Understand that the each of us are bombard by thousand upon thousands of advertisement messages every day.

We are confused subconsciously.

You need to write a headline so captivating that they will drop everything in their mind and focus on what you have to said.

Generally headline with announcement, warning and breakthrough news can draw attention to your sales copy.

The word "Free" can catch the attention of information bargain hunters. Use it with discretion though. If your sales copy is intended to sell a product, by inject this false belief in your reader can be catastrophic to your sales.

Ted Nicholas Headline Challenge Exposed..

Finally, Ted Nicholas revealed the result of his Headline Challenge.

I got it wrong for one of the qeustion.

Just to recab, this are the questions:

1. (A) The Ultimate Tax Shelter
(B) Tax Shelter For All Incomes

2. (A) How To Be A Successful Consultant
(B) What Makes a Consultant Successful?

3. (A) Do You Suffer Joint Pain?
(B) Do Your Joints Feel Like They Are On
Fire?

For 1, the winner is "(A) The Ultimate Tax Shelter"

I got it right for this one.

For 2, alas, the winner is "(B) What Makes a Consultant Successful?"

I got this one wrong. After second thought, i think i know why B is the winner instead of A.

"What Makes a Consultant Successful?" are more personal and it speak right into the desire for a consultant seeking to be successful.

As for "How To Be A Successful Consultant", it sounds like that is a lot of work involved to be successful as a consultant. Even though the "How To...." headline are proven winner, this time round, it failed.

As for 3, the winner is "(B) Do Your Joints Feel Like They Are On Fire?"

This one i got it right. It is more emotional and will definately attract more attention.

You can read more about how i select the winning headlines at my last post at
--> http://copywritingbreakthrough.blogspot.com/2007/07/ted-nicholas-challenges.html

However, Ted Nicholas did not just end his email by just announching the result, he teach us a very important lesson in copywriting.

Here is what he said in the email, words for words:

"No matter how sure you are of your assumptions about copy, you must test those assumptions in a 50/50 split (an A/B split is even more scientific this is every other ad or sales letter). The best marketers in the world, including me, are not right 100% of the time.

I challenge you right now to look at your currently successful copy. I'm sure that some portion of it, especially headlines, would benefit enormously by careful testing. Let me know the result."

So remember to test your sales copy even though your inner voice tell you that it is the best ever.... not until it is tested.

Believability And Copywrting

Most of Ads that we see this days are simply not believable!

The readers are not stupid. They can sense it when a sales letter is blown out of proportion.

For example, if you read a sales letter with headline that go like this "Amazing Saving For Owning A Brand New XXX Salon Car!"

Then it goes on to say that you can save $5000 from the list price. And this offer will gonna change your life!

How can this be so?

How can a $5,000 saving change our life.

No Way!

When writing a sales letter, a copywriter must first believe in the product/service that he writes.

If it is a supplement, then as a copywriter, you should consume the supplements yourself before you put pen to paper.

This way, you can truely write from your heart, since you have experience first hand the benefit of the supplement on your own life.

Understand this....

"What comes from the heart go to the heart"

Writing a sales letter is like having a heart to heart talk with your potential buyer.

It's that simple.

What The Late Prince Of Print Say?

I have great respect for the late prince of Print, Gary Halbert.

In his life time, he coined the famous phrase "There is no problem to which a great sales letter isn't the answer".

Indeed how true it is!

Just hear what copywriting guru Dan Kennedy has to say:
"I can assure you of this: no person who can do sound "sales thinking' and write good sales copy need never misss a really good meal".
(*quote taken from one of his report*)

Hey, if Dan Kennedy said so, then it must be so.

This man charge more than $100,000 to write a single sales copy. He definately know what he is saying.

What about you?

Are you gear up to write compelling sales letter for your Internet Marketing business?

Or do you want to pay Dan or other copywriters high fees to write your sales letter? ( and pay again and again for every new product that you launch?)

Think about it....

There are some skills that you need to pick up to write compelling sales copy.

Of course you can enrol for 'live' workshop or buy home study course materials to acquire your copywriting skill. But you will spend a BOMB to do that, especially if you learn from top copywriting guru like Ted Nicholas, Dan Kennedy or even Jo Han Mok.

Now, i offer you a chance to get educated on copywriting with my "7 hardcore copywriting essential newsletters" for Free.

Just register here >>> http://tinyurl.com/3cyfmh for the free subscription.

Even though this is a free newsletter, i can assured you that the material inside contain powerful copywriting lessons that you must get your grip on, but you can take a look over there and decide for yourself.

To your copywriting success!

One Important Lesson Jo Han Mok Teaches Me On Copywriting

This is a very important lesson that i have learnt from Jo Han.

The lesson is not only applicable to copywriting but also to advertising and creation of product.

If you know it, you can almost sell your product at a higher price and people will come to your doorstep to ask for the order.

It's that powerful.

Well... it is call reframing.

If you have seen a piece of art at the marketplace, you would probably not pay attention to it.

What if the same piece of art is frame up with expensive golden frame and put up in your city popular art museum?

Will the value goes up?

Will people pay more attention to it than before?

You bet!

I have a confession to make.

In my previous post on the "two letter" headline written by Jo Han, i have an intention.

My intention is to get you see Jo Han Mok's MeetPillGates sales letter so that you can make a purchase (so that i can keep the 100% profit).

What the Heck is wrong with my intention?

Nothing. It is absolutely alright that i recommened you, my precious reader, to a high value product in MeetPillGates.

But what is wrong then?

I introduce you to the sales letter with a frame of mind on learning how to write better sales letter.

What i should have done is to introduce you to the sales letter with a different frame.

Yes, a different frame.

This is how i should frame it. The PillGates principles are highly "powered pack" with lot of money making ideas on how to profit selling offline physical product. Though PillGates criticises the profit making opportunity selling digital products on the Internet, some of these principles are also applicable to selling digital product.

Mind you, the principles have already help PillGates to make his 18 million dollars.

What if you can just profit a few percentage of what PillGates has achieve?

Won't it be nice.

Here, i strongly recommend you to get a copy of the MeetPillGates principles at

http://tinyurl.com/3x3ydz

As you read the MeetPillGates sales letter , you will discover how hard Jo Han has work to gain access to those principles, if not you can then decide for yourself. (Jo Han is a lazy ass.. he rarely work hard)

This is reframing in exhibition.

Copywriter Jo Han Mok Changes His Style

Most of the headlines that we see in direct mail are normally more than 17 words.

Rarely, did you see headline less than 10 words, not to mentioned less than 5 words.

Recently, Jo Han released a two words headline.

Thus far, i have been not know of Jo Han using a headline with less than 5 words.

Jo Han has written a headline of 8 words in his forbidden persuasion Home Study Course.

Here is the headline:

"Hypnotic Persuasion Patterns This Powerful Should Be BANNED!"

Guess what is his two words headline?

>>> Click here to find out!

It's conservatively a "Jo Han Mok" type of headline (the 'badboy' identity), but you can take a look over there and decide for yourself.

And for the first time, Jo Han makes use of silhouette carton figures in his sales copy.

It makes the whole salescopy very interesting and easier to read.

When you read his salescopy, the silhouette cartoon figures will project to you a sense of mystics.

It's seen like Jo Han Mok's have up his level of copywriting standard.

Go to his salesletter and read it.

As you read everywords of the salesletter, you will agree with me that indeed, this is a mastery piece of copywriting in exhibition.

Go see it at http://tinyurl.com/2qw9h4

You'll probably be shocked by the way he writes.

jo han mok

Who Else Swipe From John Caples Famous Headline?

I received an email from kenrick Cleveland from maxpersuasion.com.

If you are interested in using embeddded code to sell to the subconscious mind, then you must read from maxpersuasion.com.

The first thing i see when i go to his newly launch revamp site is the John Caples's famous headline "They Laughed When I Sat Down At The Piano But When I Started To Play..." being swipe.











There is a saying that go like this: "If you cannot beat them, join them"

In this context, it is: "If you unsure of how to write a headline, swipe them"

You Are Broke Because You Don't Have the Right Tools To Make You Rich!

Who am i to tell you this?

Ohh..Hold your punch...

I am using this seemingly outrageous remark to illustrate one of the important trigger used in copywriting.

We don't like it when two conflicting ideas are held in the mind.

This phenomenon can get a person to form a new beliefs or it enhances their old belief despite the evidence support the contrary.

If you are not rich yet, you may believe that you are restricted by the environment that you are in for not striking it rich.

When a contrary message "You Are Broke Because You Don't Have the Right Tools To Make You Rich!" is pickup by your sub-conscious mind, you are in a state of confusion.

Your belief system is being challenge. A conflicting message is pickup by your subconscious mind.

A internal dialogue between your unconscious and conscious mind begin.

The unconscious mind (being more intelligent than the conscious mind) says: "Watch it, this guy is trying to sell you some tools. You are poor because of your environment anyway. Nothing to do the the tool. Don't buy into this message"

As you can see from here, the unconscious mind makes the decision before consulting the conscious mind.

At this point, an image is constructed by your brain and presented to the conscious mind to understand.

You see a picture of a poor you in a tiny room ( a room so small that you can't even swing a cat in it) washing your dishes in the same sink you used for your shower. You are poor, dirt poor.

Your conscious mind shouted back: "But i am poor and i need to change my situation. I want to be rich".

A conflicting message formulated in your mind (a conflict in opinion between the conscious and unconsious mind): "I am not rich not because of the environment which i cannot control, it is because i am not using the right tools?"

This is where follow-up statements with reasons and justifications are so important.

Understand that the unconscious mind never override the decision that come from the conscious mind.

When the mind is confuse, it will do you good to fire the conscious mind with substantiate logical statements that go your way.

This way, the conscious mind will override the unconscious mind with message like "ArHaaa... see all this facts and figures? He is right that i am poor because i did not have the right tool".

This phenomenon is called cognitive dissonance.

You can use this in your salescopy.

First to challenge their belief and then to give them substantiate statements in your favour.

In this example, this is how it goes:

"You are broke because you don't have the right tools to make you rich!" then you continue "study have shown that 99% of super rich individuals make their wealth by using the right tools....."

What next?

Sell them the "right tool"

Best Quote From Hardcore Copywriter Jo Han Mok

Since i started venturing into Internet marketing business 10 months ago, my first exposure is on copywriting.

One of the copywriting guru that I have learn from is Jo Han Mok.

Through him, i truly understand the importance of mastering the skill of copywriting.

Indeed, copywriting is the heart of every successful Internet marketing campaign.

Many gurus are teaching you how to generate traffic. What is the use of traffic if your salescopy cannot convert prospect to customer?

One of the famous quote from Jo Han is this: "It is possible to be a good marketer without being a good copywriter. But it is not possible to be a good copywriter without being a good marketer."

See?

Copywriting ROCK!

Here is a exclusive interview of Jo Han taken few years ago. Though a bit old, what he said still make a lot of sense. ( I manage to dig it out from Youtube and share with you here).

Enjoy!

The Ted Nicholas Challenges

Just a moment ago, i received an ezine from Super Copywriter, Ted Nicholas.

He is one of the best copywriter that i learn from.

The email that i received from Ted today is something special.

He throw me a challenge on the subject of copywriting.

Yes, a challenge!

The subject of the email is "A Tiny Change Can Triple Response"

Ted Nicholas emphasize on the importance of how a slight change in the use of words can drastically improve your sales by 300% or more.

This really capture my attention.

I do not have to second guess that it will also draw your attention, if you are a copywriter or Internet marketer.

We are Internet marketers and as Internet marketers, we want more sales.

Before throwing the challenge, Ted Nicholas show us some examples:

The first headline read:

Put More Cash Into Your Procket

The new headline is:

Puts More Cash Into Your Proket

He said that the additional "s" to the word "Put" bring a 300% increase in sales.

This is really amazing.

For this example, it is difficult to tell why this is so. Don't you agree?

Maybe "Puts" pre-suppose the preceding word "More" with greater intensity.

Let's look at the next example:

First headline:

Learn the Secrets of Millionarie Copywriters

New headline:

Discover the Secrets of Millionaire Copywriters

Ted told me in the email that the new headline more than doubled the response.

This example is quite obvious, isn't it?

Learn implies hard work whereas Discover is "lighter" and feel easy.

Now come the Ted Nicholas's challenge:

1. (a) The Ultimate Tax Shelter
(b) Tax Shelter for all Incomes

2. (a) How to be a Successful Consultant
(b) What Makes a Consultant Successful?

3. (a) Do You Suffer Joint Pain?
(b) Do Your Joints Feel Like They Are on Fire?

For Challenge #1, i will take (a).

My reason?

Well, the first headline is more dynamics. The word "Ultimate" telegraph something spectacular, something extra-ordinary.

For Challenge #2, i will take (a).

Headlines starting with "How to..." are proven winner and i will stick to headline that are tested winner.

For Chanllenge #3, i will go for (b) simply for the extra picture words at the end of the headline "...Like They Are on Fire?"

Pschologists acknowledge that people create images in their minds with every word spoken, sound heard and feeling experienced.

This way in which people experience the image, are what make it personal to them.

"...Like They Are on Fire?" make it more personal as a picture of my joints burning with fire is inscribed in my mind when i read it.

I will keep you posted when ted Nicholas revealed the result later.

Swipe From John Caples Famous Headline

Over the weekend, i attended a workshop by Internet Marketing guru and copywriter Jo Han Mok.

Again, Jo Han never failed to deliver.

One of the greatest takeaway from the workshop is Jo Han teaching on Headline.

He told us to swipe from other established and converting headline.

This is a quick and dirty way to write a winning headline, but it is also a highly efficient way.

One of the headline that come to my mind is John Caples's famous headline "They Laugh When I Sat Down At the Piano But When I Started to Play!--"

Here is the sensational Mail Order Ads written by John Caples for U.S. School of Music that mad him famous:


Do this headline capture your attention?

People always like to hear a good story. This headline starts by telling an intriguing story... a story of someone being humiliated.

Probably, the headline promotes a sense of curiousity in you.

You want to find out how is he being humiliated or did he manage to pull himself out of the embarassing situation.

Well, do not envy John Caples for having the inspiration to work out this headline.

Why?

You can write winning headline just like John Caples.

How?

Because of the work of John Caples, you can now swipe from this headline.

You leveledge on his good work!

For example "My GirlFriend Dump Me When She Found Out That I Am Poor, But Three Years later..."

See?

Can you recognise that this headline is swipe from the famous John Caples headline?

Probably not if you have not read this post.

Now i have a winner headline! :-)

So can you!

To your copywriting success.

Telegrah The Elmer Wheeler Way

Watch this video of Elmer Wheeler on Selling. Listen to what Wheeler have to say on sales:



Who is Elmer Wheeler?

He is the author of the famous copywriting manuel "Tested Sentences That Sell".

Indeed, Elmer Wheeler is a great salesman of his time.

What then do sales have to do with copywriting?

Understand this.

Writing a salescopy is just like selling.

You need to apply all the sales principles into writing your sales copy.

Let summarized four pointers taught by Wheeler here.

Don't Sell The Steak, Sell The Sizzle!
======================================

What Wheeler means by a sizzle is the main appeal to the prospects, the hidden benefits of the product or service that get them to think about it.

If you sell toothpaste teenage girls, you sell them a shiny and awesome teeth such that when they smile, they can attract more male suitors.

Yes, you got it.

Sell them the sizzle, something that your potential prospects want.

Don't Write-Telegrah!

Wheeler is getting at this in the principle: You got only 10 seconds to caputre the potential prospects attention in the headline.

You need to telegraph a headline so compelling that it will catch the attention of your prospects and bring them to read on in our salescopy.

Say It With Flowers
===================

What Wheeler means by this principle is that you need to prove your claims. As Wheeler said, "Give a quick customer benefit, but then prove it the next second"

In Internet marketing, many marketers used factual proof like their clickbank payment account (to show you how much they actually earn) using the product or system that they are selling you.

Or they put up testimonies to show how others have benefit from your product or system.

Either way, they are showing you proofs that what they sell to you work!

Don't Ask If, Ask Which!
========================

Wheeler offers the explaination of this principle by saying this: "Offer your prospect a choice between something and SOMETHING, not something and NOTHING."

What this mean is that when you ask a question, ask it in such a way that your prospect must choose between two options, both of which you are tailored to what you want.

For example, when a waitress is asking the customers if they want some wine with their meal, never say "Sir, do you want some wine with your meal?"

Say this instead: "Sir, do you want some white wine or red wine with your meal?

See the difference?

In writing a salescopy, you can use this principle when you are simulating a internal dialogue with your reader by asking them a WHICH question.

Watch Your Bark
===============

This principles focus on the need to communicate with optimism, enthusiasm and enery with your voice.

This is also true for writing a salescopy, just as in face-to-face selling.

You need to write with optimism, enthusiam and energy so that your readers can feel what you "Bark" at them.

Apply this four principles of selling by Elmer Wheeler to your salescopy and get the copywriting result that you want.

Add "Dangerous" To Your Salescopy

In 1891, P.T. Barnum said this five days before he died.

"You must-I repeat it, must-have always a great and progressive show and also one which is clean, pure, moral and instructive........"

An unspoken truth in writing a salescopy is that the only reason people buy anything is for the feelings thay expect to get.

People queue up for hours without complain to buy lottery ticket. Why?

They buy a dream for the feeling of winning the lottery and live their dream thereof.

People pay few hundred dollars to watch two hours of performance by Michael Jackson. Why?

They buy to experience the feeling of getting high that Michael Jackson and his team of dancers can offer them.

Don't beleive me? Watch this "dangerous" performance by Michael Jackson and you will know why.



In writing sales copy, you need to add spices, excitment and entertainment to capture the interest of your prospect to read your copy and eventually to pull out their credit card to buy from you.

Your sales copy can be short or long but never be boring.

Give your readers an wonderful experience and good feeling when they read your sales copy and you will have a winner in your hand.

B.T. Barnum Way Of Writing SalesCopy

P L Barnum is probably the greatest showman in business in the whole of America history.

What then has P T Barnum got to do with copywriting?

The success of Barnum businesses are largely due to his capability to generate news and create immensely curiousity.

Barnum adopt the world's oldest advertising formula in his business.

The formula - AIDA

If you are marketing online, you should have know it.

AIDA stand for Attention, interest, desire, action.

You need to get the attention of your prospects.

Everyday, people are bombarded with thousand and thousand of advertising messages.

Why should they pay attention to your advertisement or your sales copy?

You need to do it the Barnum way.

Know what is the Fad or news that is catching everyone atttention, then link the news to your business or in this case, your sales copy.

As an example, Joe Vitale when campaigning for his home-study course, Hypnotic Selling Secrets, wrote an headline that link to a TV commercial featuring Britney Spears promoting the perfume.

He wrote a headline for his news release that go like this:
"Britney Spears Accused of Using Hypnotic Methods in New TV Commercial"

This littel headline give him tremendous boost to the sales of this home-study package.

Joe Viltale do it the P.T. Barnum way.

So in writing your sales copy, write it the P.T. Barnum way.

Leadership And Copywriting

What does Leadership got to do with Copywriting?

Undestand this.....

Your sales copy is written soly for your visitors, to move them to take a certain action ( whether to drop their name, email or order your product etc ).

That's why you need to understand the psychology of your readers.

Most people lack the self confidence in themself and in using your product or service.

Generally, they feel "inadequate".

It is your job as a copywriter to lead them to take the neccessary action to do the thing that you want them to do.

Let face it...

Even if the reader want to buy your solution after your salescopy, he/she will not buy because they feel that they may not able to fully use your product/service.

Not because of any problem in your product/service, but because they are unsure of themselve.

Lead them... give them an impression that you know what you are doing. Be authoritative and guide them all the way from the beginning to the end until they take the neccessary action that you have plan in the very beginning.

Copywriting is about understanding the psychology of your reader and capture their emotion, directing it to take the action.

Emotion drive action.

Do you agree?

Relationship In Copywriting

Shock????

What does relationship got to do with copywriting?

EVERYTHING!!!

The reader of your sales copy is a real 'Life' Human being, not some UFO or allien.

You need to build relationship with the reader in your seles copy.

How?

You need to know who your readers are... for example if you are targeting Female lawyers, you need to find out what make them click.

Do your homework by hanging around with them, understand their lifestyle, read their blog, find out everything you can about them.

Most importantly, you need to understand their language.

Visualise yourself talking to a Female lawyer and charge up your emotion before you put pen on paper to write the sales copy.

In so doing, when you write your copy, at the emotional level, you can make an instant connection with the them (even though they are words in print).

In NLP context, you are modeling after their likeness. People bond well with people just like themself.

Your words in print bring rapport to them in an instant. It's magical.

Another way is to get them involved.

How can you accomplish that in print?

Well.. you can simply ask a question and give them a few options to choose by clicking on the checkbox beside them.

Are there participation? Absolutely!

Do they feel better related to you? You bet!

Not only do you build relationship with your readers in your sales copy, you also need to get your readers to built relationship with your product/service.

Shock!

Yew Heng, how can we do it in a print?

Simple, just use use word like Imagine. For example,

Imagine you take home this awesome package and open up and take up those DVD and listen to them.......

Do you feel involved with the package by those words?

Just like a real life, it is the same as in print.

Get Into Your Prospect Brain

On of the secret in writing a compelling sales copy is to understand your prospect ( his frustration, need, hope, fear...)

Next, you will need to press their hot button to get them hook onto your sales copy.

In the late Gary Halbert own word, he said "You need to know thing that other don't know".

For example...

Say you are going for this mega party and then you notice (just like any other man) an attractive and sexy lady.

This get all the man excited.

Every single one of this man is trying to strike a conversation with her and get her hook up.

Some tell her that they are self-made millionaire with big bungalow and successful business...

Some tell her that they are king from a certain nation....

Some even tell her that they are Mr universe, show off their well tone muscles....

Yes... they kinda get her interesting but none really get her hook to the extend of following them home.

Now imagine a nerd approaching her and speak a few words with her.

Immediately, you see a response from her.

Her eye glow, her face beam...she is all charge up and excited.

The next thing you know is that she is following him to his bicycle (this nerd can't even afford a car ).

Why is this so?

He know something about his girl that none other know.

The nerd know how to press on the hot button that will trigger this beautiful woman.

Knowing that she is a hard-core heroine addict, he offer her some good quality cocaine and show it to her. (inviting her to his house to taste it)

Will she not response?

Of course she will!

This is her need and this nerb has identify it, show it to her and capture her.

I summarized it in this three simple steps:
1) Identify your propect need or fear or hope.
2) Show them the solution and give them what they want.
3) Ask for order or whatever you want them to do.

Though this example is a bit outrageous. It demonstrate what i mean by understanding your prospect or what Gary Halber put it "you need to know thing that others don't know".

Copywriting Is All About Them, Not You

Picture this....

You came back from a holiday.

And you are all charged up and excited.

During the trip, you have captured the highlights of some terrific photos.

On your return to home, you race over to your good friend, Albert's houseand show him your excitement and photos....expecting him to share your joy and excitement.

You expect him to say: "Whow! Awesome trip. Tell me more...pse?"

To your utmost disappointment... he did not. Intead, he say "This are good pictures. Hey, want to see some of the pictures i took with my girlfriend at her birthday last week? You should see how cool she look....."

In the real world, everyone is interested only in themselves.

Albert is your friend and know you. Somehow, he is still interested in himself and his world rather than your world.

Now how about a stranger reading your sales copy on the Web?

This self-interest fact will be magnified many many more times right?

A good sales copy should have more count of "You" rather than "I".

It's all about your readers, my friend... not about yourself.

Put your ego aside in writing a sales copy and emerge yourself into your readers world... visualise their needs, pain, want, desire..... and do your best to fulfill them with a solution or product.

As a rule of thumb, you should have 80% or more mentioned the word "You" than the word "I" in your sales copy.

The Power Of Words In Copywriting

The Power of Words in copywriting is trememdous.

In copywriting, you must know how to use the right words to trigger the right emotion of your reader, get them into the right reaction to buy thing from you.

If you have not already know, you measured the success of your sales page by the number of conversion you get from visitors reading it.

If you got a 5% conversion rate, you can do better. If you got a 10% conversion rate, you can still try to do better... there is no end to how far you can go.

This is Direct Response Marketing in a nutshell. Everything that you do here must be measured by the result from the outcome of what you want.

In the case of a sales letter, you want them to take action to buy from you. Period.

Nothing more and nothing less....

Here is an example of two letters that you can sent to your mum. In each of the letter, you will get different reaction from you mum depending on which one she read.

Why the different reaction?

Read on to find out....

By the way, this two stories come from the Late Gary Halbert.....

Letter 1#
=========

Dear Mom, I’m very busy right now and I don’t have time to call so that’s why I’m writing you this letter. You know mom not only are you responsible for my very existence, you are also the nourishment that has made my life sparkle.

I’m under a lot of stress right now and for some reason, I started thinking about you. It has occurred to me that maybe I haven’t let you know recently how much I appreciate you and how much I love you.

I especially like remembering you and then I have them fill in something special like, on my 18th birthday when you gave me that gold Rolex watch, or whatever it was. Anyway, I’m going to make it a point to see you just as soon as I can and then you sign love, and your name.

Letter #2
=========

Dear Mom, If I weren’t such a long way from home, I probably wouldn’t have the guts to tell you this but the following has been true ever since I was born. You have made my life a living hell.

Every person I know has a mother that is superior to you in every positive way imaginable. You are nothing more than a wrinkled up old bitch and as far as I’m concerned, the biggest waste of skin God ever created.

Speaking of God, as the good Lord knows, you’re certainly not too mentally swift either. So just in case your low IQ keeps you from understanding what I’m trying to say, let me make it perfectly clear.

And then we have a subhead. Eat Shit and Die. Please don’t call or write me. I have no inclination whatsoever to communicate with you ever again. Reluctantly your son or daughter, you sign your name and then it says P.S. dad sucks too.

Think about it....

The effort you use to write both letter is almost the same.

The cost of paper for writing this two letter is also the same.

The cost of postage that you paid for the letter to your mum is the same.

Then what is the different that cause such a drastic different in the reaction from your mum?

It's the words you use in print.

If i mentioned the word "Farmer", you will associate it with someone who is humble, hardworking and honest.

However, if i mentioned the word "Tax collector", you will associate it with someone who is shrewd, cunning and not truthworthy.

See.. it is what you say in print that make the different in the reaction of your reader, not so much of how you say it.

Tribute To Top Copywriter Gary Halbert

This is my first post on copywriting.

I am crazy on copywriting and have been devouring the materials and books from many different top copywriters in the world like Jo Han Mok, Joe Vitale, Jeff Paul, Joe Sugarman, Dan Kennedy, Ted Nicholas, Peter Sun, Dan Lok, Bryan Kumar...and those that have passed away like Robert Collier, Claude C Hopkins, Joe Karbo, John Caples and lately Gary Halbert.

He has passed away on the 8th April 2007. It shock me and i have been an admirer of Gary copywriting work for a long long time.

However, you can still visit his treasured newsletter at http://www.thegaryhalbertletter.com/.

In the next few post, i will share with you on my philosophy on Copywriting. But just to give you a glimpse of what to come... if you were to ask what is copywriting in one sentense, i would say:

"Copywriting is a dialogue with your prospects with an outpouring of your emotion to them in order that they take action to do just one thing that you want them to do"