Get Into Your Prospect Brain

On of the secret in writing a compelling sales copy is to understand your prospect ( his frustration, need, hope, fear...)

Next, you will need to press their hot button to get them hook onto your sales copy.

In the late Gary Halbert own word, he said "You need to know thing that other don't know".

For example...

Say you are going for this mega party and then you notice (just like any other man) an attractive and sexy lady.

This get all the man excited.

Every single one of this man is trying to strike a conversation with her and get her hook up.

Some tell her that they are self-made millionaire with big bungalow and successful business...

Some tell her that they are king from a certain nation....

Some even tell her that they are Mr universe, show off their well tone muscles....

Yes... they kinda get her interesting but none really get her hook to the extend of following them home.

Now imagine a nerd approaching her and speak a few words with her.

Immediately, you see a response from her.

Her eye glow, her face beam...she is all charge up and excited.

The next thing you know is that she is following him to his bicycle (this nerd can't even afford a car ).

Why is this so?

He know something about his girl that none other know.

The nerd know how to press on the hot button that will trigger this beautiful woman.

Knowing that she is a hard-core heroine addict, he offer her some good quality cocaine and show it to her. (inviting her to his house to taste it)

Will she not response?

Of course she will!

This is her need and this nerb has identify it, show it to her and capture her.

I summarized it in this three simple steps:
1) Identify your propect need or fear or hope.
2) Show them the solution and give them what they want.
3) Ask for order or whatever you want them to do.

Though this example is a bit outrageous. It demonstrate what i mean by understanding your prospect or what Gary Halber put it "you need to know thing that others don't know".