Relationship In Copywriting

Shock????

What does relationship got to do with copywriting?

EVERYTHING!!!

The reader of your sales copy is a real 'Life' Human being, not some UFO or allien.

You need to build relationship with the reader in your seles copy.

How?

You need to know who your readers are... for example if you are targeting Female lawyers, you need to find out what make them click.

Do your homework by hanging around with them, understand their lifestyle, read their blog, find out everything you can about them.

Most importantly, you need to understand their language.

Visualise yourself talking to a Female lawyer and charge up your emotion before you put pen on paper to write the sales copy.

In so doing, when you write your copy, at the emotional level, you can make an instant connection with the them (even though they are words in print).

In NLP context, you are modeling after their likeness. People bond well with people just like themself.

Your words in print bring rapport to them in an instant. It's magical.

Another way is to get them involved.

How can you accomplish that in print?

Well.. you can simply ask a question and give them a few options to choose by clicking on the checkbox beside them.

Are there participation? Absolutely!

Do they feel better related to you? You bet!

Not only do you build relationship with your readers in your sales copy, you also need to get your readers to built relationship with your product/service.

Shock!

Yew Heng, how can we do it in a print?

Simple, just use use word like Imagine. For example,

Imagine you take home this awesome package and open up and take up those DVD and listen to them.......

Do you feel involved with the package by those words?

Just like a real life, it is the same as in print.