Copywriting Is All About Them, Not You

Picture this....

You came back from a holiday.

And you are all charged up and excited.

During the trip, you have captured the highlights of some terrific photos.

On your return to home, you race over to your good friend, Albert's houseand show him your excitement and photos....expecting him to share your joy and excitement.

You expect him to say: "Whow! Awesome trip. Tell me more...pse?"

To your utmost disappointment... he did not. Intead, he say "This are good pictures. Hey, want to see some of the pictures i took with my girlfriend at her birthday last week? You should see how cool she look....."

In the real world, everyone is interested only in themselves.

Albert is your friend and know you. Somehow, he is still interested in himself and his world rather than your world.

Now how about a stranger reading your sales copy on the Web?

This self-interest fact will be magnified many many more times right?

A good sales copy should have more count of "You" rather than "I".

It's all about your readers, my friend... not about yourself.

Put your ego aside in writing a sales copy and emerge yourself into your readers world... visualise their needs, pain, want, desire..... and do your best to fulfill them with a solution or product.

As a rule of thumb, you should have 80% or more mentioned the word "You" than the word "I" in your sales copy.