Leadership And Copywriting

What does Leadership got to do with Copywriting?

Undestand this.....

Your sales copy is written soly for your visitors, to move them to take a certain action ( whether to drop their name, email or order your product etc ).

That's why you need to understand the psychology of your readers.

Most people lack the self confidence in themself and in using your product or service.

Generally, they feel "inadequate".

It is your job as a copywriter to lead them to take the neccessary action to do the thing that you want them to do.

Let face it...

Even if the reader want to buy your solution after your salescopy, he/she will not buy because they feel that they may not able to fully use your product/service.

Not because of any problem in your product/service, but because they are unsure of themselve.

Lead them... give them an impression that you know what you are doing. Be authoritative and guide them all the way from the beginning to the end until they take the neccessary action that you have plan in the very beginning.

Copywriting is about understanding the psychology of your reader and capture their emotion, directing it to take the action.

Emotion drive action.

Do you agree?