B.T. Barnum Way Of Writing SalesCopy

P L Barnum is probably the greatest showman in business in the whole of America history.

What then has P T Barnum got to do with copywriting?

The success of Barnum businesses are largely due to his capability to generate news and create immensely curiousity.

Barnum adopt the world's oldest advertising formula in his business.

The formula - AIDA

If you are marketing online, you should have know it.

AIDA stand for Attention, interest, desire, action.

You need to get the attention of your prospects.

Everyday, people are bombarded with thousand and thousand of advertising messages.

Why should they pay attention to your advertisement or your sales copy?

You need to do it the Barnum way.

Know what is the Fad or news that is catching everyone atttention, then link the news to your business or in this case, your sales copy.

As an example, Joe Vitale when campaigning for his home-study course, Hypnotic Selling Secrets, wrote an headline that link to a TV commercial featuring Britney Spears promoting the perfume.

He wrote a headline for his news release that go like this:
"Britney Spears Accused of Using Hypnotic Methods in New TV Commercial"

This littel headline give him tremendous boost to the sales of this home-study package.

Joe Viltale do it the P.T. Barnum way.

So in writing your sales copy, write it the P.T. Barnum way.