Who Else Swipe From John Caples Famous Headline?

I received an email from kenrick Cleveland from maxpersuasion.com.

If you are interested in using embeddded code to sell to the subconscious mind, then you must read from maxpersuasion.com.

The first thing i see when i go to his newly launch revamp site is the John Caples's famous headline "They Laughed When I Sat Down At The Piano But When I Started To Play..." being swipe.











There is a saying that go like this: "If you cannot beat them, join them"

In this context, it is: "If you unsure of how to write a headline, swipe them"