The Ted Nicholas Challenges

Just a moment ago, i received an ezine from Super Copywriter, Ted Nicholas.

He is one of the best copywriter that i learn from.

The email that i received from Ted today is something special.

He throw me a challenge on the subject of copywriting.

Yes, a challenge!

The subject of the email is "A Tiny Change Can Triple Response"

Ted Nicholas emphasize on the importance of how a slight change in the use of words can drastically improve your sales by 300% or more.

This really capture my attention.

I do not have to second guess that it will also draw your attention, if you are a copywriter or Internet marketer.

We are Internet marketers and as Internet marketers, we want more sales.

Before throwing the challenge, Ted Nicholas show us some examples:

The first headline read:

Put More Cash Into Your Procket

The new headline is:

Puts More Cash Into Your Proket

He said that the additional "s" to the word "Put" bring a 300% increase in sales.

This is really amazing.

For this example, it is difficult to tell why this is so. Don't you agree?

Maybe "Puts" pre-suppose the preceding word "More" with greater intensity.

Let's look at the next example:

First headline:

Learn the Secrets of Millionarie Copywriters

New headline:

Discover the Secrets of Millionaire Copywriters

Ted told me in the email that the new headline more than doubled the response.

This example is quite obvious, isn't it?

Learn implies hard work whereas Discover is "lighter" and feel easy.

Now come the Ted Nicholas's challenge:

1. (a) The Ultimate Tax Shelter
(b) Tax Shelter for all Incomes

2. (a) How to be a Successful Consultant
(b) What Makes a Consultant Successful?

3. (a) Do You Suffer Joint Pain?
(b) Do Your Joints Feel Like They Are on Fire?

For Challenge #1, i will take (a).

My reason?

Well, the first headline is more dynamics. The word "Ultimate" telegraph something spectacular, something extra-ordinary.

For Challenge #2, i will take (a).

Headlines starting with "How to..." are proven winner and i will stick to headline that are tested winner.

For Chanllenge #3, i will go for (b) simply for the extra picture words at the end of the headline "...Like They Are on Fire?"

Pschologists acknowledge that people create images in their minds with every word spoken, sound heard and feeling experienced.

This way in which people experience the image, are what make it personal to them.

"...Like They Are on Fire?" make it more personal as a picture of my joints burning with fire is inscribed in my mind when i read it.

I will keep you posted when ted Nicholas revealed the result later.