Swipe From John Caples Famous Headline

Over the weekend, i attended a workshop by Internet Marketing guru and copywriter Jo Han Mok.

Again, Jo Han never failed to deliver.

One of the greatest takeaway from the workshop is Jo Han teaching on Headline.

He told us to swipe from other established and converting headline.

This is a quick and dirty way to write a winning headline, but it is also a highly efficient way.

One of the headline that come to my mind is John Caples's famous headline "They Laugh When I Sat Down At the Piano But When I Started to Play!--"

Here is the sensational Mail Order Ads written by John Caples for U.S. School of Music that mad him famous:


Do this headline capture your attention?

People always like to hear a good story. This headline starts by telling an intriguing story... a story of someone being humiliated.

Probably, the headline promotes a sense of curiousity in you.

You want to find out how is he being humiliated or did he manage to pull himself out of the embarassing situation.

Well, do not envy John Caples for having the inspiration to work out this headline.

Why?

You can write winning headline just like John Caples.

How?

Because of the work of John Caples, you can now swipe from this headline.

You leveledge on his good work!

For example "My GirlFriend Dump Me When She Found Out That I Am Poor, But Three Years later..."

See?

Can you recognise that this headline is swipe from the famous John Caples headline?

Probably not if you have not read this post.

Now i have a winner headline! :-)

So can you!

To your copywriting success.