Most of the headlines that we see in direct mail are normally more than 17 words.
Rarely, did you see headline less than 10 words, not to mentioned less than 5 words.
Recently, Jo Han released a two words headline.
Thus far, i have been not know of Jo Han using a headline with less than 5 words.
Jo Han has written a headline of 8 words in his forbidden persuasion Home Study Course.
Here is the headline:
"Hypnotic Persuasion Patterns This Powerful Should Be BANNED!"
Guess what is his two words headline?
>>> Click here to find out!
It's conservatively a "Jo Han Mok" type of headline (the 'badboy' identity), but you can take a look over there and decide for yourself.
And for the first time, Jo Han makes use of silhouette carton figures in his sales copy.
It makes the whole salescopy very interesting and easier to read.
When you read his salescopy, the silhouette cartoon figures will project to you a sense of mystics.
It's seen like Jo Han Mok's have up his level of copywriting standard.
Go to his salesletter and read it.
As you read everywords of the salesletter, you will agree with me that indeed, this is a mastery piece of copywriting in exhibition.
Go see it at http://tinyurl.com/2qw9h4
You'll probably be shocked by the way he writes.
jo han mok
Tuesday, July 24, 2007
Copywriter Jo Han Mok Changes His Style
Posted by Yew Heng Chiong at 7/24/2007 06:36:00 PM
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