Add "Dangerous" To Your Salescopy

In 1891, P.T. Barnum said this five days before he died.

"You must-I repeat it, must-have always a great and progressive show and also one which is clean, pure, moral and instructive........"

An unspoken truth in writing a salescopy is that the only reason people buy anything is for the feelings thay expect to get.

People queue up for hours without complain to buy lottery ticket. Why?

They buy a dream for the feeling of winning the lottery and live their dream thereof.

People pay few hundred dollars to watch two hours of performance by Michael Jackson. Why?

They buy to experience the feeling of getting high that Michael Jackson and his team of dancers can offer them.

Don't beleive me? Watch this "dangerous" performance by Michael Jackson and you will know why.



In writing sales copy, you need to add spices, excitment and entertainment to capture the interest of your prospect to read your copy and eventually to pull out their credit card to buy from you.

Your sales copy can be short or long but never be boring.

Give your readers an wonderful experience and good feeling when they read your sales copy and you will have a winner in your hand.