Believability And Copywrting

Most of Ads that we see this days are simply not believable!

The readers are not stupid. They can sense it when a sales letter is blown out of proportion.

For example, if you read a sales letter with headline that go like this "Amazing Saving For Owning A Brand New XXX Salon Car!"

Then it goes on to say that you can save $5000 from the list price. And this offer will gonna change your life!

How can this be so?

How can a $5,000 saving change our life.

No Way!

When writing a sales letter, a copywriter must first believe in the product/service that he writes.

If it is a supplement, then as a copywriter, you should consume the supplements yourself before you put pen to paper.

This way, you can truely write from your heart, since you have experience first hand the benefit of the supplement on your own life.

Understand this....

"What comes from the heart go to the heart"

Writing a sales letter is like having a heart to heart talk with your potential buyer.

It's that simple.