You Are Broke Because You Don't Have the Right Tools To Make You Rich!

Who am i to tell you this?

Ohh..Hold your punch...

I am using this seemingly outrageous remark to illustrate one of the important trigger used in copywriting.

We don't like it when two conflicting ideas are held in the mind.

This phenomenon can get a person to form a new beliefs or it enhances their old belief despite the evidence support the contrary.

If you are not rich yet, you may believe that you are restricted by the environment that you are in for not striking it rich.

When a contrary message "You Are Broke Because You Don't Have the Right Tools To Make You Rich!" is pickup by your sub-conscious mind, you are in a state of confusion.

Your belief system is being challenge. A conflicting message is pickup by your subconscious mind.

A internal dialogue between your unconscious and conscious mind begin.

The unconscious mind (being more intelligent than the conscious mind) says: "Watch it, this guy is trying to sell you some tools. You are poor because of your environment anyway. Nothing to do the the tool. Don't buy into this message"

As you can see from here, the unconscious mind makes the decision before consulting the conscious mind.

At this point, an image is constructed by your brain and presented to the conscious mind to understand.

You see a picture of a poor you in a tiny room ( a room so small that you can't even swing a cat in it) washing your dishes in the same sink you used for your shower. You are poor, dirt poor.

Your conscious mind shouted back: "But i am poor and i need to change my situation. I want to be rich".

A conflicting message formulated in your mind (a conflict in opinion between the conscious and unconsious mind): "I am not rich not because of the environment which i cannot control, it is because i am not using the right tools?"

This is where follow-up statements with reasons and justifications are so important.

Understand that the unconscious mind never override the decision that come from the conscious mind.

When the mind is confuse, it will do you good to fire the conscious mind with substantiate logical statements that go your way.

This way, the conscious mind will override the unconscious mind with message like "ArHaaa... see all this facts and figures? He is right that i am poor because i did not have the right tool".

This phenomenon is called cognitive dissonance.

You can use this in your salescopy.

First to challenge their belief and then to give them substantiate statements in your favour.

In this example, this is how it goes:

"You are broke because you don't have the right tools to make you rich!" then you continue "study have shown that 99% of super rich individuals make their wealth by using the right tools....."

What next?

Sell them the "right tool"