Best Quote From Hardcore Copywriter Jo Han Mok

Since i started venturing into Internet marketing business 10 months ago, my first exposure is on copywriting.

One of the copywriting guru that I have learn from is Jo Han Mok.

Through him, i truly understand the importance of mastering the skill of copywriting.

Indeed, copywriting is the heart of every successful Internet marketing campaign.

Many gurus are teaching you how to generate traffic. What is the use of traffic if your salescopy cannot convert prospect to customer?

One of the famous quote from Jo Han is this: "It is possible to be a good marketer without being a good copywriter. But it is not possible to be a good copywriter without being a good marketer."

See?

Copywriting ROCK!

Here is a exclusive interview of Jo Han taken few years ago. Though a bit old, what he said still make a lot of sense. ( I manage to dig it out from Youtube and share with you here).

Enjoy!