Ted Nicholas Headline Challenge Exposed..

Finally, Ted Nicholas revealed the result of his Headline Challenge.

I got it wrong for one of the qeustion.

Just to recab, this are the questions:

1. (A) The Ultimate Tax Shelter
(B) Tax Shelter For All Incomes

2. (A) How To Be A Successful Consultant
(B) What Makes a Consultant Successful?

3. (A) Do You Suffer Joint Pain?
(B) Do Your Joints Feel Like They Are On
Fire?

For 1, the winner is "(A) The Ultimate Tax Shelter"

I got it right for this one.

For 2, alas, the winner is "(B) What Makes a Consultant Successful?"

I got this one wrong. After second thought, i think i know why B is the winner instead of A.

"What Makes a Consultant Successful?" are more personal and it speak right into the desire for a consultant seeking to be successful.

As for "How To Be A Successful Consultant", it sounds like that is a lot of work involved to be successful as a consultant. Even though the "How To...." headline are proven winner, this time round, it failed.

As for 3, the winner is "(B) Do Your Joints Feel Like They Are On Fire?"

This one i got it right. It is more emotional and will definately attract more attention.

You can read more about how i select the winning headlines at my last post at
--> http://copywritingbreakthrough.blogspot.com/2007/07/ted-nicholas-challenges.html

However, Ted Nicholas did not just end his email by just announching the result, he teach us a very important lesson in copywriting.

Here is what he said in the email, words for words:

"No matter how sure you are of your assumptions about copy, you must test those assumptions in a 50/50 split (an A/B split is even more scientific this is every other ad or sales letter). The best marketers in the world, including me, are not right 100% of the time.

I challenge you right now to look at your currently successful copy. I'm sure that some portion of it, especially headlines, would benefit enormously by careful testing. Let me know the result."

So remember to test your sales copy even though your inner voice tell you that it is the best ever.... not until it is tested.