4 Fatal Mistakes Most Internet Marketers Made In Copywriting - Mistake #1

The digit '4' is very significance in the Chinese language. The digit '4' in Chinese signifies "death". It is the culture of the Chinese to avoid any number that have the digit '4' in them.

Here is first of the '4' Fatal Mistakes that most internet marketers made when writing a sale copy. Fatal Mistake #2, #3 and # 4 will follow in subsequent post.

To commit this mistakes is suicidal to your internet marketing business or any business for that matter.

As Armond Morin, the internet marketing guru said: "Success leaves traces".

I can also tell you "Failure leaves traces".

If you know what causes a business to fail, then you can learn from them (not to adore them, but to avoid them )

Here is the Mistake #1 and #2 made by most internet marketers in writing a sales copy. Mistake #2 and #3 will comes in the next series of the article "4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II"

Mistake #1

The headline does not graph the attention of the prospects.

As Elmer Wheeler, author of the classic "Tested Sentences That Sell" used to say "Do not Write, Telegraph"

He says the first 10 ten words are more important the next 10,000 words. In fact, if your 10 words are not the right words, then you don't have the chance to use the next 10,000. Your customer will walk away physically if he did not flow with you mentally.

You must write a headline that grape them by the throat and make them focus their attention on your sales letter.

Understand that the each of us are bombard by thousand upon thousands of advertisement messages every day.

We are confused subconsciously.

You need to write a headline so captivating that they will drop everything in their mind and focus on what you have to said.

Generally headline with announcement, warning and breakthrough news can draw attention to your sales copy.

The word "Free" can catch the attention of information bargain hunters. Use it with discretion though. If your sales copy is intended to sell a product, by inject this false belief in your reader can be catastrophic to your sales.