Be Bold, Be Opionated

This should be the way you write your sales copy.

You want to slap people upside to head to get their attention so that you can present something useful to them.

Some will love you for that while other will hate you.

Heck, do you care?

Understand this...

Good marketing is offensive.

As long as you make the money from those that love you again and again, then you can be very very rich indeed.

Let's face it. Not everyone will like you even if you are a Mr Nice guy.

Look at the Rich Jerk.

He is selling his products like crazy by highlighting the fact that most of you are poor and that he is filthy rich.

In order to be rich like him, you should buy his wealth creation product.

And he telegraph the fact that he did not need your money any way, that you are doing yourself a favour by buying his product.

Talk about offensive marketing.... watch this video to see how "Jerky" the rich Jerk is.


Though he talk and market like a real jerk, still many people buy from him.

Why?

People wish they could be as outspoken as the rich jerk, that direct, that blunt. They cry for freshness in their lives.

The world is filled with people who are crying for leadership and direction.

They want to be told what to do even though they act as though they are not.

You can be opionated and controversial in your own way, maybe not the rich jerk way.

People will respect you for being that straightforward, non-sugarcoating approach.

When you write a sales copy, speak what you want from the heart. Be yourself.

This way, your sales copy will contain a personality favouring, truly yours.

People will sense it.

Remember, you are in a people business, writing to a person via the Internet as a medium.

You need to speak the way your talk and be yourself.

This will help to differentiate yourself from other copywriters.

Have you read John Kennedy "No Bullshit" series of sales and marketing books?

Here is your "No Bullshit To Copywriting" education.