7 Ways To Copywriting Successful Order Form

You can write very persuasive sales letter, but if you order form does not get your prospect to take action to buy from you, then every marketing effort of your sales copy failed.

It’s simple. Nothing happen until a sales take place.

At the core of direct response marketing, you want to track every marketing effort that you do.

In the case of writing a sales copy, you want to track how many readers buy your product, or technically, we call it the conversion rate.

The order form in your sales copy constitutes a very important role in getting you the sales.

You see, it is at the order form in your sales copy that your prospect decides if he/she is to pull out the credit card to make the purchase.

Here are 7 ways to writing successful order form.

1) Have a Headline to reassure your prospect that he/she is making a smart buying decision.

This is important. Just like you have a headline at the start of your sales copy, you need to have a headline at the start of your order form.

Why is it so?

Some prospects skip reader the sales copy and scroll right down to the order form to see what the heck you are offering them.

Use a headline to capture their attention and reassure them that they are right to read about it and place an order.

You see, people need assurance make a purchase. Give them the assurance in the headline and increase your sales.

Here is an example of an order form headline:

“Congratulation! You Are About To Access To A Rare, Hard To Find And Out-Of-Print Century Old Secret That Not One in A Millions Know.”




2) Have a checkbox to facilitate commitment and consistency psychological influence on your prospect

When people are committed to a cause, they are usually consistent in their action to follow through with what they have committed.

What can you do with a checkbox?

Yes, you simply check on it.

Whether the prospect does in physically (by moving the mouse and click on the checkbox) or he/she does it in his mind, either way, a commitment is make to buy your product.

This way, it makes it easier for him/her to make a consistency purchase.

3) Speak in your prospect inner voice to influence buying trance

During this time, at the order form, your prospect is struggling with a conflicting voice (the subconscious mind dialoguing with the conscious mind).

There is an internal dialogue in your prospect mind. You can influence that dialogue in your fervor by flashing a message that is spoken in the prospect inner voice just next to the checkbox.

Here is an example: “Yes Yew Heng, Give Me Access To Your Copywriting Empire Right Now!”

This strengthens your buying message from your prospect’s subconscious mind to his conscious mind, thus influencing him to a buying trance.

4) Summary of what the prospect will stand to benefit from the purchase

Generally, it makes sense to have a summary of what the prospect will get from the purchase in the order form.

This way, the skimmer ( those who scan through your sales copy quickly), will get a chance to make a quick buying decision, without scrolling up and down the sales copy to find out what is the deal.

If you make life easy for them, they will place more money in your pocket.


5) Display the product pictures on your order form

As the Chinese say “A picture speaks a thousand words.”

If you have amazing picture of your products in the order form, it increases the perceived value of what the prospect will get from the purchase.

This increases their appetite to make the purchase now, which is important as this is the job of your order form.

6) Highlight the guarantee that is being offer

In this age of uncertainty, especially when you are marketing online, having a guarantee is imperative to you making more sales.

Since a guarantee is so important, why not just highlight it in your order form. This will ease your prospect and make him/her to make a buying decision easier.


7) Have a persuasive “call to action” message at the end of the order form

At the end of your order form, you need to kick the ass of your prospect to make a buying decision now.

Some people are simply poor decision maker. They need you to command them to make the purchase you. They need a leader.

Tell them in the face “Make your best ever decision to get your hand on the copywriting system now or the price will soon go up.”

Incorporate scarcity and urgency in your message to get them to act.

You should also enclose your order form in a Johnson box. Normally, people are attracted to the information within a Johnson box.

This is what you want. You want your prospect to be attracted and focus on your order form.

You can definitely up your sales if you polish up your order form in your sales copy.