4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II

Mistake # 3

One of the deadliest sin any copywriter commit is that they fall in love with the wrong thing.

Instead of falling in love with your prospect or customer, they fall in love with the product.

In their sales letter, they write some much about the product features.

It is not wrong to describe the product features in your sales copy. However, you need to understand that this is a PEOPLE business.

You are writing to a person, not a robot. You need to write in a way that brings out the aroma of your product that will appeal to your prospect.

Your messages in print must intrigue them enough to make them want to buy your product.

To overcome this obstacle, you can visualize yourself as your prospect or customer. Picture yourself in their position.

What are you thinking of now?

What do you really want?

Put those answers in print and your sales copy will connect with your prospect like a human magnet.

Mistake # 4

Again mistake # 4 is really related to mistake # 3.

Now instead of falling in love with the product, this time, the copywriter falls in love with themselves.

Have you ever sell sale copy that is very much self-centric?

The copywriter uses a lot of the word “I” or “We” instead of the word “You”

Why is it so?

Simply because they are so self focus that they talk more about themselves than to cater to the needs of their precious prospect or customer.

This is also the mistake make in institutional advertising. They write too much about themselves.

Here is an example of how institutional advertiser writes their sales copy “We are a top notch company established since 1813 with more than a century of history. We have more than 10,000 employee and we are in this business for over 100 years old…..”

Do you know what going on inside the head of the prospect?

Two words surfaced up to the top of the head: “WHO CARE!”

Instead you should construct sentences like: “You are able to discover…..”, “You have make the right decision to visit this webpage….”

In summary, these are the four mistakes most internet marketers made in writing the sale letter:

1) Headline does not catch the prospect attention (worst still, some sales letter don’t even have a headline.This is amazing, but it is true. )
2) The sales letter telegraphs a high level of desperation for the prospect money.
3) They write too much about their product in the sales copy. They fall in love with their product.
4) They fall in love with themselves. They write so much about themselves that they ignore the prospects reading the sales copy. The messages in the sales copy is not engaging to the prospect.

As I said, “Failure Leaves Traces”. Learn from other people mistake and you can short-cut your success in a writing a sizzling hot sales copy.

Whatever mistakes that you learn here that internet marketer made in writing a sales letter, do the opposite and you are on the springboard to quirkier success in copywriting and internet marketing.

Be Bold, Be Opionated

This should be the way you write your sales copy.

You want to slap people upside to head to get their attention so that you can present something useful to them.

Some will love you for that while other will hate you.

Heck, do you care?

Understand this...

Good marketing is offensive.

As long as you make the money from those that love you again and again, then you can be very very rich indeed.

Let's face it. Not everyone will like you even if you are a Mr Nice guy.

Look at the Rich Jerk.

He is selling his products like crazy by highlighting the fact that most of you are poor and that he is filthy rich.

In order to be rich like him, you should buy his wealth creation product.

And he telegraph the fact that he did not need your money any way, that you are doing yourself a favour by buying his product.

Talk about offensive marketing.... watch this video to see how "Jerky" the rich Jerk is.


Though he talk and market like a real jerk, still many people buy from him.

Why?

People wish they could be as outspoken as the rich jerk, that direct, that blunt. They cry for freshness in their lives.

The world is filled with people who are crying for leadership and direction.

They want to be told what to do even though they act as though they are not.

You can be opionated and controversial in your own way, maybe not the rich jerk way.

People will respect you for being that straightforward, non-sugarcoating approach.

When you write a sales copy, speak what you want from the heart. Be yourself.

This way, your sales copy will contain a personality favouring, truly yours.

People will sense it.

Remember, you are in a people business, writing to a person via the Internet as a medium.

You need to speak the way your talk and be yourself.

This will help to differentiate yourself from other copywriters.

Have you read John Kennedy "No Bullshit" series of sales and marketing books?

Here is your "No Bullshit To Copywriting" education.

4 Fatal Mistakes Most Internet Marketers Made In Copywriting - Mistake #1

The digit '4' is very significance in the Chinese language. The digit '4' in Chinese signifies "death". It is the culture of the Chinese to avoid any number that have the digit '4' in them.

Here is first of the '4' Fatal Mistakes that most internet marketers made when writing a sale copy. Fatal Mistake #2, #3 and # 4 will follow in subsequent post.

To commit this mistakes is suicidal to your internet marketing business or any business for that matter.

As Armond Morin, the internet marketing guru said: "Success leaves traces".

I can also tell you "Failure leaves traces".

If you know what causes a business to fail, then you can learn from them (not to adore them, but to avoid them )

Here is the Mistake #1 and #2 made by most internet marketers in writing a sales copy. Mistake #2 and #3 will comes in the next series of the article "4 Fatal Mistakes Most Internet Marketers Made In Copywriting Part II"

Mistake #1

The headline does not graph the attention of the prospects.

As Elmer Wheeler, author of the classic "Tested Sentences That Sell" used to say "Do not Write, Telegraph"

He says the first 10 ten words are more important the next 10,000 words. In fact, if your 10 words are not the right words, then you don't have the chance to use the next 10,000. Your customer will walk away physically if he did not flow with you mentally.

You must write a headline that grape them by the throat and make them focus their attention on your sales letter.

Understand that the each of us are bombard by thousand upon thousands of advertisement messages every day.

We are confused subconsciously.

You need to write a headline so captivating that they will drop everything in their mind and focus on what you have to said.

Generally headline with announcement, warning and breakthrough news can draw attention to your sales copy.

The word "Free" can catch the attention of information bargain hunters. Use it with discretion though. If your sales copy is intended to sell a product, by inject this false belief in your reader can be catastrophic to your sales.